The Alchemy Method

Alchemy is the ancient art of magical transformation. In medieval times, the alchemists were particularly concerned with transforming lower base metals to gold. 

Applied to coaching, alchemy is the powerful process of uncovering the shadow stories within us and transforming them into stories of potentiality. In essence, The Alchemy Method is the process of extracting our own personal gold. 

By using the power of myth, the Alchemy Method has the unique ability to dive deep with clients without evoking defenses. Finding ourselves mirrored in story, we are able to explore our true and vulnerable selves through creativity and imagination. 

Coaches will be challenged to excavate the positive character strengths within themselves to lead powerful and transformative group coaching sessions. The Alchemy Method is particularly impactful in community settings, and coaches will learn how to find and select their own myths to positively inspire the clients they serve. 

Dr. Kwame Scruggs, the creator of the Alchemy Method, has been recognized for his bold, creative, and highly transformational work, especially with urban, adolescent males. Through myth, he has guided scores of young men to understand and develop personal purpose in life. 

The Alchemy Method is a certification course exclusive to Mentor Agility. The curriculum has been developed in collaboration with Julie Elledge PhD, PCC, BCC & NBC-HWC to meet the highest coaching standards.

Mentor Agility’s trauma informed coaches are trained with specific skill sets for behavior change helping clients reconfigure their self narrative, set goals, increase motivation, generate accountability and increase performance. Coaches learn how to work with trauma, burnout, and stress to alleviate distress and help clients make better choices. By assisting clients in adjusting everyday behaviors to support resiliency, overall health and wellness, improve habits, reduce stress and create a new story that excites and motivates the client, coaches can help clients move into a growth mindset and get their lives on a track with creativity and excitement.

What makes our coaching approach distinctive from other programs is our application of the coaching core competencies through the lens of storytelling. Trainees will learn how to use the step-by-step coaching process using the playful and imaginative Hero’s Journey® Change Model designed to ignite clients intrinsic motivation.

Use myth in group coaching

Help clients go deep without evoking resistance

Help the client discover their gold within


Implement the coaching structure in group settings 

Demonstrate group coaching skills using the proven story structure of The Alchemy Method. 

Cultivate trust and safety in a group environment quickly and efficiently 

Develop and apply active listening skills in a group setting to uncover client’s authentic coaching voice. 

Formulate powerful questions to find the gold within each client in a group setting 

Challenge clients’ assumptions and perspectives without provoking clients’ resistance 

Transform new ideas and insight into action

Certification details

  • Units: 24
  • Instructors: Dr. Kwame Scruggs and Dr. Julie Elledge
  • Schedule: 9/20, 9/22, 9/27, 9/29, 10/4, 10/6, 10/11, 10/13, 10/18, 10/20, 10/25, 10/17 2022
  • Time: 1:00 – 3:00pm MST (Denver)
  • Language: English
  • Prerequisite: High School Degree
  • Investment: $1442.00

Who should take this certification?

Those who are interested in:

  • Group Coaching
  • Storytelling Coaching
  • Mythology in Coaching
  • Metaphor
  • Post Traumatic Growth Coaching
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